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The MBA in Marketing at Kurukshetra University is a dynamic postgraduate program designed to equip students with in-depth knowledge of marketing strategies, consumer behavior, brand management, and digital marketing. The curriculum focuses on both traditional and modern marketing approaches, blending theory with hands-on experience. Students engage in market research, case studies, and industry projects, preparing them to thrive in a fast-paced and evolving business environment. The program aims to develop creative, analytical, and leadership skills necessary for success in marketing roles across diverse industries.
Comprehensive Marketing Curriculum
Practical Learning Approach
Digital & Global Marketing Focus
Experienced Faculty & Industry Experts
Diverse Career Opportunities
Increased Earning Potential
Entrepreneurial Growth
Networking Opportunities
Management Process and Organizational Behaviour
Fundamentals of Statistics for Business Decision
Managerial Economics
Financial Accounting
Business Communication
Indian Economy and Business Environment
Computer Applications in Management
Marketing Management
Financial Management
Business Research Methods
Production and Operations Management
Strategic Management
Optimization Models for Business Decisions
Summer Training / Project Work
Advertising Management
Marketing Research and Analytics
Strategic Brand Management
Digital Marketing
Business Ethics and Corporate Governance
Entrepreneurship Development
Comprehensive Viva -Voce
Business Marketing
Services Marketing
Strategic Marketing
Rural and Agri-Business Marketing
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