MBA, Retail Management

Program Overview of MBA, Retail Management

The MBA in Retail Management at Chandigarh University is designed to prepare students for successful careers in the dynamic and rapidly evolving retail industry. This program offers a comprehensive understanding of various aspects of retail management, including merchandising, supply chain management, consumer behavior, retail marketing, and sales strategies.

Students are equipped with both theoretical knowledge and practical skills, emphasizing real-world applications through case studies, projects, and internships with leading retail organizations. The curriculum also focuses on emerging trends in e-commerce, digital marketing, and omnichannel retailing, ensuring that graduates are well-prepared to tackle the challenges of modern retail environments.

With a blend of business acumen and retail expertise, graduates of the MBA in Retail Management are positioned for diverse roles in areas such as brand management, retail operations, visual merchandising, and supply chain management, making them valuable assets to the retail sector.