MBA, Marketing

Program Overview of MBA, Marketing

The MBA in Marketing at Chandigarh University is designed to equip students with a comprehensive understanding of modern marketing practices and strategies. The program focuses on key areas such as consumer behavior, digital marketing, brand management, sales strategies, and market research. Through a blend of theoretical frameworks and practical applications, students learn to develop effective marketing campaigns and analyze market trends.

The curriculum emphasizes hands-on learning, featuring case studies, industry projects, and internships with leading companies, providing real-world experience in marketing operations. Additionally, the program incorporates the latest trends in digital marketing and social media strategies, ensuring students are well-prepared for the evolving landscape of marketing. Graduates of the MBA in Marketing are equipped to pursue diverse career opportunities in areas such as brand management, marketing analytics, sales management, and digital marketing, making them valuable assets in today’s competitive business environment.