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MBA, Marketing

4.5
4 Interested
Last updated 04/2024

Categories: Management (PG) | University: Koneru Lakshmaiah
NAAC Rank: A++ in 2019 | Approed By: UGC

Program Overview

The MBA in Marketing at Koneru Lakshmaiah Foundation is a two-year program designed to provide students with a deep understanding of marketing principles, strategies, and tools required to excel in today's competitive marketplace. The program covers key areas such as consumer behavior, digital marketing, brand management, market research, and sales strategies. It integrates theoretical learning with practical experiences, including live projects, internships, and case studies, to prepare students for dynamic roles in various industries. The curriculum is designed to keep up with the latest marketing trends, equipping students with the skills needed to craft innovative marketing solutions and drive business success.

Program Highlights?

Comprehensive Marketing Curriculum

Practical Learning Approach

Digital Marketing Emphasis

Industry Interaction and Exposure

Benefits of Degree?

Strategic Marketing Expertise

Diverse Career Options

Practical Marketing Skills

Adaptability to Market Trends

Syllabus Gist

Quantitative Methods
POM & Organizational Behavior
Business Economics
Financial and Management Accounting
Marketing Management
Business Environment (National and International)
Business Legislation
Business Communication

Design Thinking and Innovation
Introduction to Business Analysis &
R Programming
Business research Methodology
Human Resource Management
Operations Management
Informatics Management
Information Systems & ERP
Soft Skills for Managers

Strategic Management
Entrepreneurship & Family Business
Elective 1
Elective 2
Elective 3
Elective 4
SECTORAL Elective 1

Business Ethics & Corporate Governance
Elective 5
Elective 6
Elective 7
Elective 8
SECTORAL Elective 2
Management Research Project

4.5

Total 2 Ratings
5
25 Rating
4
20 Rating
3
5 Rating
2
2 Rating
1
1 Rating
instructor
William U.
a week ago

I still have a lot of studying to do using this course and the other practice exams, but so far it's been great! I have not taken my Security+ exam as well, so I'll update this at a later time.

instructor
William U.
a week ago

I still have a lot of studying to do using this course and the other practice exams, but so far it's been great! I have not taken my Security+ exam as well, so I'll update this at a later time.

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This course includes:
Specialization
Marketing
Mode of Class
Online
Course Duration
2 years
No of Semesters
4
No of Seats
120
Mode of Examination
Online
Last Date
03-Dec-2024
A course by
Dr. Angela Yu
Dr. Angela Yu
Material Includes
Flexible Deadlines
Hours of live- demo
Hours of live- demo
200+ downloadable resoursces
Eligibility
Access to Adobe Premiere Pro
Familiarity with computers and other devices
Tags
Course Design Web development Business UI/UX Financial
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Audience
Suitable for beginners and intermediates
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